1. To provide opportunities to apply the skills gained through industry integrated / live projects.
2. To develop an understanding of the retail Business processes and systems.
3. To enhance the learner's intellectual and transferable skills, especially focusing on retail industry knowledge and practices.
4. To augment the ability to plan, execute merchandising and marketing functions efficiently.

1. Students who wish to pursue graduation along with a professional course which ensures a career in Retail.
2. Next generation Retail entrepreneurs from traditional family business background.

After successful completion of the programme, the students will have exciting career opportunities in new emerging areas E-retailing, E-marketing, Store planning, Store promotions. They can also be placed in areas of Store Operations, Merchandising & Buying, Visual Merchandising, Retail Marketing, Brand Management, Retail Finance, etc. In addition, the student also has the ability to start his own retail venture or manage your retail business professionally.

This undergraduate programme provides the stu­dents with extensive knowledge of luxury retailing and also offers them additional career option to explore in retail.

This three year programme covers strong specialized retail business aspects that focus on marketing, merchandising and operations. This sandwich programme offers the opportunity to gain the essential knowledge of the retail business where team building, communications, decision making and problem solving skills are emphasized. It also provides an opportunity to closely associate with the industry.

This will enable students to gain a competitive edge in pursuing managerial and professional careers and to make an outstanding contribution to the performance of their employing organiza­tions. The programme is spread over six semesters in three years with 360 credits.