1. To teach the techniques of space planning and store conceptualization and implementation.
2. To enable them to develop core design strategies for creating retail atmospheres and prepare the mind for creative thinking.
3. To make the students understand the workings of the visual merchandising department in both large and small stores.
4. To develop merchandising and operational skills.
5. To help the students map a career strategy in the visual merchandising world.

1. Graduating students looking for a career in visual merchan­dising and store design in Retail.
2. Retail Professionals aspiring for better prospects and movement within the industry.
3. Working Professionals in any sector wanting to switch over to specialization in Visual Merchandising & Store Design in Retail.
4. Students who have aptitude towards creativity & innovation.

After successful completion of the programme the student will have exciting career opportunities in the respective areas at an entry level of management in areas of Visual Merchandising and Store Design which follows the positions like Visual Merchandisers, Retail Space Designers, Experience Designers, Stylists and Freelancers.

The Post- Graduate Programme in Visual Merchandising & Store Design is a one year programme intensive programme conducted across 3 trimesters and constitutes a total of 120 credits. The classes will be conducted for five days a week in each trimester, except in the last trimester where the student devotes maximum time for the project work.