IDuration |
One Year |
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| Eligibility |
Graduate in any stream |
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| Qualification |
Diploma in Retail Management |
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Mode of
Attendance |
Full time, 6 days a week |
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Learning
Objectives |
- Study and master the techniques of space planning & store conceptualization and implementation.
- Develop core design strategies for creating retail atmospheres and prepare the mind for creative thinking.
- Understand the workings of the visual merchandising department in both large and small stores.
- Develop merchandising and operational skills
• Map a career strategy in the visual merchandising world.
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| Who should join this Programme |
- Graduating students looking for a career in visual merchandising and store design in Retail.
- Retail Professionals aiming for movement within the industry.
- Retail Professionals aspiring for better prospects in the industry.
- Working Professionals in any sector wanting to switch over to specialization in Visual Merchandising & Store Design in Retail.
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Programme
Structure |
The Post- Graduate Programme in Visual Merchandising & Store Design is a one year programme that has three levels, constituting of 700 hours of contact classes and 380 hours of project work. The classes will be conducted 6 days in a week in each trimester except in the last trimester where the student devotes majority time for project work. |
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Programme
Contents |
Trimesters
- Retail Environment
- Design Management
- Location & Site Selection
- Visual Merchandising-Principles & Practices
- Retail Store Interiors & Exteriors-I
- Merchandise Knowledge
- Applied Store Design-1
- IT in Retail
- Professional Development Portfolio
- Applied Visual Merchandising
- Styling & Merchandise Presentation
- Material Exploration
- Retail Brand Management & Research
- Applied Store Design –II
- Window Display
- IT Application in Visual Merchandising
- Dissertation Project & Internship
Students will undergo Internship Project in retail organizations focusing on various aspects of Visual Merchandising.
The project work should demonstrate extensive knowledge in the selected area with a critical approach and a clear understanding of the relevant business research methods and the ability to use and apply these methods.
The performance of the students will be continuously assessed during the internship period and the students have to submit a project report and give presentations to a panel.
Internship is an integral part of the programme and no student will be exempted from this. A certain degree of flexibility is inevitable in the arrangements with regard to internships.
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Admission
Procedure |
How do you get selected?
If based on your application, you are found eligible, you will need to qualify in an entrance examination conducted by Indian Retail School, followed by an interview. Admission is based strictly on merit, judged from your performance in the written examination and interview.
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Retail Management
